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Users First: UX Basics for Websites that Serve People

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Date and Time: 
December 17, 2014 - 9:00am - 11:00am
Location: 
SSMS Labs 1301-2

SCOPE

Your website plan has pages, a navigation menu, and the logo in the right place – so you’re done, right? Before you invest valuable time into developing a site, it’s important to make sure you’ve walked a mile in the shoes of your site users. That’s where some basic User Experience, or UX, skills will come in handy. UX is critical to meeting your unit’s business goals, serving your audiences well, and ultimately creating a sustainable website that will help not hinder the end user. In this practical overview workshop, Melissa Van De Werfhorst will cover basic user psychology, identifying your audiences, predicting user behavior, smart information architecture, copy writing, and data analysis. Workshop content will be tailored to the reality of a typical website development process at UCSB.


REGISTRATION

This workshop is free and open to all UCSB campus employees. Registration is limited to 30 participants. Pre-registration is required. Sign up online at https://learningcenter.ucsb.edu (log in with your UCSBNetID and search for "ux"). For questions, send email to webstandards@lists.ucsb.edu.


PRESENTERS

Melissa Van De Werfhorst is the Marketing Manager at the UCSB College of Engineering

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