Using Social Media Workshop
This workshop will provide a general introduction for campus Web developers and content providers interested in using social media to support and engage their customers, promote information, and maintain their reputation online. We will discuss guidelines and best practices, implementation, and how to assess the effectiveness of social media engagement efforts.
UCSB departments already using social media will showcase their social media implementations, and share their experience and insight.
- General overview of social media
- Use of social media in higher education
- How other universities use social media
- Social media at UCSB
- Strategies, guidelines, and best practices
- Showcase: Successful UCSB implementations
- Tools and resources
This workshop is free and open to all UCSB campus employees. Registration is limited to 80 participants. Pre-registration is required. Sign up online at http://learningcenter.ucsb.edu (log in with your UCSBNetID and search for "Social Media"). For questions, send email to email@example.com.
Facilitator: Joe Sabado, Associate Director of Information Systems and Software Development, SIS&T
Susan Goodale, Programs Director, Alumni Association
Rod Tucknott, Adventure Programs Supervisor, Recreation
Julie Levangie, Coordinator of Communications, Marketing & Social Media, Housing
JudyAnn Dutcher, Web Developer, Associated Students
Keri Bradford, Publications Coordinator, Daily Nexus