Recently, UC Santa Barbara re-launched brand.ucsb.edu, a 24/7/365 one-stop shop for nearly all your branding needs.
Our brand helps tell our story in a consistent, compelling way. Use the resources available to you from the Office of Public Affairs and Communications (OPAC) and from the Core IT Communications Analyst (Kaitlin Breitag) to present the faces of our institution and our department in a professional, high-quality, unified UC Santa Santa Barbara voice.
The chart below demonstrates where you can find brand resources depending on your needs. If you have questions about the IT brand assets and how to use them, or if you need access to the Communications Toolkit Shared Drive, please email Kaitlin Breitag at kbreitag@ucsb.edu. For UCSB main brand questions, email brand@ucsb.edu.
Our communications team will update the attached document as more assets become available. Check back for updates!
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Asset Type |
IT Communications Toolkit |
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Photography |
High-quality digital images of campus, students, faculty, student life, aerial photos, etc. |
IT-focused stock and event photographs (IT Forum, Connections, Foundations, etc.) |
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Wordmarks/logos |
- UCSB Information Technology wordmark - Office of the CIO wordmark - Enterprise Technology Services wordmark - Program Management Office wordmark |
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Templates (Google Docs, Google Slides, Word, PowerPoint) |
Generic branded templates |
Branded templates specific to Core IT (OCIO, ETS, PMO). Please MAKE A COPY and save it to your Google Drive when using these templates. |
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Email Signature |
Use the email signature generator to edit the contact information in your emails, and copy/paste into the settings of your email application |
Not applicable |
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Color Palette |
Colors include both print and digital palettes |
There is a Google Sheet containing the color palette. Add this as another tab to any Google Sheet and Google will automatically add the colors for you. |
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Typography/Typeface/Font |
Font/typeface kit |
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Web fonts |
The web font families are available for use on any uscb.edu sub-domain. Centrally hosted, they can be used with any content management system |
Not applicable |
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Websites |
Use the Drupal-based web theme to build or redesign your next website |
Not applicable |
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Icon Library |
Use the curated library of UCSB icons to help users navigate tasks and ideas |
Not applicable |
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Video Tools |
Choose clips from a library of campus b-roll or make your video consistent with the brand identity with one of our 4k-ready wordmark files or branded most graphics templates |
Not applicable |
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Additional Resources |
Need a business card, table throw, name tags? Start with this page |
Not applicable |